Since 1946, Lithia has been dedicated to making the communities we serve better places to live, work and play. We understand each community is unique and that’s why we place added emphasis on the “local connection.” We feel it’s vitally important our contributions make a significant impact to enrich the communities in which we do business. “Educate, Advocate, Support and Strengthen” are the pillars of the Lithia 4Kids initiative. These are the guiding standards we consider when dedicating resources to an effort.
Through Lithia 4Kids, we create strategic partnerships with select not-for-profit organizations. By joining forces we hope to make a difference. We believe the children within our communities are key to the future, so it only makes sense to support programs that focus on youth development. Children who are confident and learn to make the right choices early are better equipped to tackle challenges they may later face as adults.
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■ Serve a diverse population in local or regional community;
■ Positively impact the local community;
■ Encourage and expand opportunities for the community to become involved or volunteer;
■ Support real-world, value-directed efforts that build and grow community support for future generations.
We commit to initiatives in our communities through funding, events and volunteerism. We designate a portion of our annual budget to organizations that exist to enrich the lives of children and their families. It is one way we measure our success as a company.
From coast-to-coast, including Alaska and Hawaii, Lithia folks are a giving group. Because we believe our people best understand their own communities and specific needs. We empower individual stores to manage their involvement at the local level. At Lithia Motors, Inc. (NYSE: LAD), volunteering is some of the most meaningful and rewarding work we do. We know actively engaged employees, loyal customers and empowered communities are a collaborative formula for success.